You show up first
When a homeowner searches for your service, your ad sits at the top, in your area only.
Lead generation for renovation & building companies
Renovation leads that turn into signed jobs.
We run the ads, lead forms and follow-up for kitchen, bathroom and whole-home renovation companies. Your team spends its time quoting, not chasing.
- One company per trade, per area. We never work for your competitors
- Every lead pre-qualified on budget, timeline & location
- Campaigns live in 14 days. 90-day start, then month-to-month
Run by Erik, our founder, and his team.
You work with us directly. Never handed to a junior account manager.
Kitchens
Bathrooms
Extensions
Loft conversions
Building work- Kitchens
- Bathrooms
- Extensions
- Loft conversions
- Building work
Built for UK renovation & building companies
- Kitchen fitters
- Bathroom installers
- Extension builders
- Loft converters
- Roofers
- Whole-home renovators
- Basement specialists
- General builders
The problem
Sound familiar?
Most renovation companies are brilliant at the work itself. Winning the work is a different skill. The firms that grow fastest aren't always the best builders. They're the ones with a system that brings in enquiries every week.
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1.
Feast or famine
Booked solid one month, dead quiet the next. You can't plan crews or cash flow around that.
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2.
Referrals dry up
Word of mouth is great until it stops. You can't grow on something you don't control.
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3.
Shared leads, race to the bottom
Lead marketplaces sell the same homeowner to five contractors. The cheapest quote wins.
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4.
Evenings lost to tyre-kickers
Hours spent quoting people with no budget and no real plan to build.
Before & after
From gaps in your diary to a full week of site visits.
Drag the slider to see what changes when serious homeowners come to you every week.
Before
Your diary today
£0 in new quotes
Mon
Quote visitDidn’t show up
Tue
Price shopperWanted the cheapest
Wed
Thu
Old leadStill chasing
Fri
Small repair£400 job
After
With Eriksen & Hale
£608k in projects to quote
Mon
Site visitKitchen · £45k
SurveyLoft conversion · £60k
Tue
Site visitBathroom · £18k
Site visitRear extension · £90k
Wed
SurveyKitchen extension · £75k
Site visitWhole-home refurb · £120k
Thu
Site visitBathroom · £22k
SurveyLoft conversion · £55k
Fri
Site visitKitchen · £38k
SigningExtension · £85k
Illustration. Example diary, not a real client’s calendar.
£3bn+
spent by UK homeowners on home repairs and improvements every month. How much of it is coming to you?
100%
exclusive leads. Never shared or resold
Why Eriksen & Hale
Built for builders. Not for “every business.”
Most agencies send you clicks and call it success. We only work with renovation and building companies, so every campaign, lead form and follow-up message is built around one goal: homeowners who are ready to sign.
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Live in 14 days
From your first call to campaigns running in about two weeks. We build it, you approve it.
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Pre-qualified
Budget, timeline, project type and postcode are checked before a lead reaches you.
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Instant alerts
New leads hit your phone in seconds by text and email, so you call while they're keen.
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Clear reporting
Regular reports show your cost per lead and per booked job. No vanity metrics.
What we do
One team for the whole lead engine.
From the first ad a homeowner sees to the moment they're booked for a site visit, we build it, run it and keep improving it.
There's no one-size-fits-all package. After your intro call we build a strategy tailored to your area, your jobs and your budget, and use only the services that will actually work for you.
New leads Example
- Kitchen remodelBudget £40–60k · Start in 1–3 months
- Primary bathroomBudget £25–35k · Start ASAP
- Rear extensionBudget £90k+ · Plans drawn
-
1.
Facebook & Instagram ads
Where it fits your market: scroll-stopping before-and-after creative aimed at homeowners in your area who are planning a project.
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2.
Google Search ads
Where people in your area are searching: show up first when someone searches “kitchen remodel near me”, the moment they're ready to buy.
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3.
Lead forms & landing pages
Instant forms inside the ad or a dedicated landing page, whichever converts best for you. Either way, qualifying questions turn clicks into enquiries worth calling back.
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4.
Lead qualification & appointment setting
We filter out the tyre-kickers and book serious homeowners straight into your calendar.
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5.
CRM & automated follow-up
Text and email sequences that keep every lead warm until they're ready, so no job slips through the cracks.
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6.
Automatic review requests
Mark a job complete and a branded review request goes out the same day. More 5-star reviews means more enquiries next month.
See it in action
What it looks like from your side.
Homeowners find you on Google or social media, answer a few questions, and land on your phone. Then every pound is tracked back to signed jobs.
Your phone buzzes
Instant text alerts, even when you're on site. Name, number and project details in one message, so calling back takes one tap.
You see what it earned
Not just lead counts. We track quotes, jobs won and revenue, then use that data to make your ads smarter.
Case study partners
Become one of our featured case studies.
We're currently looking for a handful of renovation and building companies to feature as case studies. Let us share your results, and we'll reduce your management fee.
What you get
Reduced fee
A discount on our management fee for your first 30 days.
Free exposure
Featured
Your company, projects and results showcased on our website, with a link back to yours.
Same protection
20+ guarantee
The full guarantee still applies: 20+ qualified enquiries in your first 30 days live, or you don't pay.
Places are limited and we still only take one company per trade in each area.
Apply as a case study partnerHow it works
From first call to a full calendar in four steps.
-
1.
Free intro call
A 20-minute call to learn your jobs, margins and service area. If we’re a fit, we agree the first steps.
Day 1 -
2.
We build your engine
Ads, creative, lead forms, tracking and follow-up automations, built for you and approved by you.
Days 2–14 -
3.
Leads start landing
Qualified homeowners arrive on your phone in real time, ready for you to call and book a site visit.
Day 14+ -
4.
Scale what works
Every week we cut what isn't booking jobs and put more budget behind what is. You see it all in your reports.
Ongoing
Find out if we’re the right fit for your business.
See if we’re a fitCompare
Why contractors switch to us.
How we stack up against lead marketplaces and generalist marketing agencies.
| Feature | Eriksen & Hale | Lead marketplaces | Generalist agencies |
|---|---|---|---|
| Your leads shared with other contractors | Never. 100% exclusive | Often sold to 3–5 firms | Sometimes |
| Specialists in renovation & building | Yes, it’s all we do | No | Rarely |
| Leads pre-qualified on budget & timeline | Yes | Basic form only | Rarely |
| Results guarantee | 20+ enquiries in 30 days | None | Rarely |
| Contract | 90 days, then month-to-month | Pay per lead | Often 6–12 months |
| You own your ad accounts & data | Always | No | Not always |
| Direct access to the founder | Yes | No | Rarely |
Our guarantee
At least 20 qualified enquiries in your first 30 days live. Or you don’t pay us a penny until we get there.
Counted from the day your campaigns launch, based on the minimum ad budget we agree with you on your intro call. If we fall short, you pay no management fee until we hit 20.
Is this for you?
We're not for every contractor.
We take one company per trade in each area, so we're picky about who we work with. Here's how to tell if we're a good match.
A great fit if…
- You do quality renovation work with jobs worth £10k or more
- You can take on more work in the next 1–3 months
- You (or someone on your team) calls leads back within the hour
- You have a monthly budget to invest in growth
- You want to build your own brand, not rent someone else's
Not a fit if…
- You only want to pay when you win a job
- You're looking for the cheapest leads possible
- You expect overnight results with no commitment
- You can't answer or return calls promptly
- You're happy competing on price for shared leads
Who you'll work with
Specialists, not generalists.
A small, focused team led by Erik that only works with renovation and building companies.
Founder
Erik
I've worked in marketing my whole career. I've built and run my own e-commerce businesses and worked for one of Poland's largest companies, running the kind of paid campaigns that now bring our clients their enquiries. Having lived in the UK myself, I know the market you work in.
I watched friends who run building businesses go from fully booked one month to dead quiet the next. Brilliant at the work, never sure where the next job was coming from. I started Eriksen & Hale to give them what they were missing: a steady flow of serious enquiries, so they can plan their crews and cash flow with confidence.
Most agencies push every client through the same template. I don't. Every strategy is built around your area, your jobs and your goals, and you'll be in direct contact with me the whole way.
The team
Hand-picked specialists
Behind every campaign is a small team of experienced professionals, each one an expert in their field and hand-picked by Erik.
- Paid ads on Google & Meta
- Lead forms, funnels & CRM
- Tracking & reporting
- Client success
You get the whole team's expertise, with one point of contact: Erik.
FAQ
Straight answers.
Still unsure? Fill in the form and ask us anything on your free call.
See if we’re a fitWhat kind of companies do you work with?
Renovation and building companies: kitchens, bathrooms, extensions, whole-home renovations, basements, lofts, roofing and exteriors. If you sell projects worth £10k or more to homeowners, we can help.
Are the leads exclusive to me?
Yes. Every lead comes from campaigns we run for your business only. We never share or resell leads, and we only take one client per trade in each service area.
How quickly will I start getting leads?
Most clients go live within 14 days of the kickoff call and see their first enquiries in the first week of the campaign.
How much does it cost?
There are two parts: our management fee and your ad budget, which is paid straight to the ad platforms (Google, Meta or both). The right budget depends on three things: how many leads you want, how competitive your area is, and the value of your typical job. On your free call we'll recommend a starting budget and talk through realistic results, so you know what to expect before you commit. No set-up surprises.
Do you sell leads, or run marketing for me?
We run your marketing. Every lead comes from ads and pages built in your company's name, and you own the ad accounts and data. We are not a pay-per-lead marketplace.
Do I have to sign a long-term contract?
No. There's a 90-day initial term so we can build and optimise properly, then it's month-to-month. Cancel any time after that. You keep your ad accounts, pages and data.
How do you qualify the leads?
Our forms and follow-up ask about project type, budget, timeline and location. Leads that don't match your criteria are filtered out before they reach you.
What do I need to do?
Send us photos of past work, approve the campaigns, and call your leads quickly. We handle everything else.
Ready when you are
Your next renovation clients are already searching.
We work with one renovation company per trade in each area. Check if yours is still open: it takes 60 seconds and there's no obligation.
Check if my area is availableWe onboard a maximum of 4 new contractors each month.